{"id":164,"name":"Mat Zucker","url":"","description":"Mat Zucker is Prophet's global chief marketing officer where he leads the firm\u2019s marketing strategy and execution across brand, communications, and demand generation.\r\n\r\nPreviously, Mat was co-leader of the firm's global marketing excellence practice helping clients transform digitally, finding new areas of growth in marketing, content and communications. Mat is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content and effective channel choices. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social and content experience to Prophet.\r\n\r\nMat is co-author of Prophet\u2019s breakthrough research \"Brand & Demand Marketing: A Love Story\" and frequently writes for marketing publications and appears on industry podcasts. He\u2019s a podcaster himself, hosting regional podcast Cidiot and marketing career podcast Rising.\r\n\r\nPreviously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R\/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann\u2019s Egg Beaters and radio ads for AT&T.\r\n\r\nThe corporate marketing team, under Mat\u2019s leadership, has built Prophet\u2019s reputation as \u201cThe Uncommon Growth Company\" and reinvented the demand gen engine, earning awards for thought leadership and interactive engagement.","link":"https:\/\/prophet.com\/author\/mat-zucker\/","slug":"mat-zucker","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"\nMat Zucker: Senior Partner | Prophet<\/title>\n<meta name=\"description\" content=\"Mat Zucker is a senior partner and digital marketing leader based in Prophet\u2019s New York office. 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